My partner and friend Stuart Smits has for several years now been educating me on community solar. He kept saying this is going to be the direction of solar in many areas. Well Stuart it looks like you were right. When a company like First Solar gets into the market you know there is substance and longevity. I have worked with First Solar in the past on projects and understand they are very conservative and only like to make sure bets. Our company NOW! SOLAR works primarily in the agricultural communities and we are finding that this model work well and has great potential for growth.
Originally published on Planetsave .
December 16th, 2014 by Zachary Shahan
There has long been a huge gap in the solar market, a gap between large, utility-scale solar projects and rooftop solar projects. It would be a disservice to numerous companies, organizations, citizen investors, and solar-supportive politicians to say that there has been nothing between those two installation types, but this middle space has long been high on potential and short on installations.
As noted above, many people have worked hard to pioneer what is referred to as “community solar power” or “community solar gardens.” Still, a great portion of the population (some have estimated 75% of the US population) cannot go solar themselves because they live in an apartment or condo, don’t own their home, don’t have an adequate roof, have too much shading, or for other practical reasons. But they can go solar by investing in a community solar garden… if policy is in place to support that and someone is doing the work to make it happen. In such a system, the electricity is sent to the grid, the owners are compensated, and their electricity bills and usage are essentially offset by the solar power.
There are a number of companies and organizations focused on this form of solar, but the challenge has been getting the policy in place to open up this market, and growing it to a truly considerable scale. I know many people who would love to invest in this type of solar, but simply don’t have the opportunity.
So here’s the big news: First Solar (one of the biggest solar module manufacturers and solar developers on the planet) has just partnered with Clean Energy Collective, “the nation’s leading developer of community solar solutions,” to advance community solar power. To be specific, they will together “develop and market community solar offerings to residential customers and businesses directly on behalf of client utilities.”
The First Solar press release added:
Through the agreement, the two companies will jointly pursue opportunities in the community solar market to offer an affordable and convenient alternative to rooftop generation. As part of the deal, First Solar has made a strategic investment in CEC and obtained an equity interest, and First Solar’s CEO, Jim Hughes, and Vice President of Strategic Marketing, Marc van Gerven, will join the CEC board. Terms of the deal were not disclosed.
The move is an integral part of First Solar’s distributed generation strategy, substantially strengthening the company’s entry as a solutions provider in the residential and business solar markets. CEC, the nation’s leading community solar provider, pioneered the community solar model, through which a broad range of customers have access to solar energy regardless of the suitability of their rooftop or property ownership status. Through this relationship, CEC will accelerate the rollout of community solar generation aided by the efficient access to capital and innovative hardware solutions afforded by First Solar.
Without a doubt, this partnership is a big boost to the community solar market, solar growth, and the broader goals of stopping global warming and cutting pollution. There’s the potential here for the community solar market to blow up, and for a lot more people to “go solar.”
“Distributed generation in the form of community solar expands the addressable market dramatically beyond the traditional residential or commercial sectors, and CEC has led the way in making that happen,” said Jim Hughes, First Solar’s CEO. “This deal is a natural fit that leverages CEC’s residential experience on the ground with First Solar’s expertise in utility-scale generation and panel technology. This innovative and cost-competitive approach will further establish solar, and specifically community solar, as a critical part of the global energy mix for all markets.”